hochroth considers itself a pilot project in the alternative publishers scene. During the past few years – particularly within the German editorial landscape – many of the leading publishing houses have canceled important poetry series. In order to combat this trend, hochroth is trying out alternative ways of publishing encouraging new editorial initiatives. In comparison to the common trend, which is to publish poetry online, hochroth produces  „tangible books“ in a traditional way. The publishing house is making new inroads in terms of production and sale. The books are the result of a combination of professional and handmade production. They are mainly sold through direct distribution (bookstands, vendor’s tray). The number of copies printed depends on the demand, and every edition is marked with a sequential number. In addition to these individual publications, the magazine hochroth appears once or twice a year.